Role Type

Sales & Marketing



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Sales Director, Testing Equipment


NE England


Six-figure OTE (inc. excellent salary bonus + car & executive benefits package)

Post Code

NE11 0NS

Closing date for application


Our client is a highly regarded leader in its specialist global markets, designing and manufacturing innovative testing solutions which protect lives and the environment each day. With a long history of pioneering innovation behind it, the company has an excellent reputation for continual investment in its’ products and for developing innovative solutions to fulfil international regional regulations and requirements. Manufacturing in the UK and offering a range of after sales products and technical support, the assured technologies are delivered globally in over 100 countries via regional hubs, supporting customers direct and through a trusted distribution network.

Backed by ambitious plc owners, the client is set to deliver further growth in its’ chosen markets, particularly Food & Beverage, through increased sales in existing markets and continued development of new patented products with significant potential in new and existing markets. With the business now set to execute the longer-term strategy, a first-rate Sales Director is now required to join the executive team. You will lead the internationally-based Regional Sales team (Regional Managers and support teams, c40 colleagues in total) tasked with managing distributor relationships and developing direct sales volumes in assigned countries and global regions. You will drive sales in established market sectors as well as taking new patented solutions and consumables to market with both existing and new customers.

You will be an established Sales Director with a relevant background of manufactured product sales in relevant international market sectors. Analysis equipment / technical instrument market experience would be useful however, more important is your ability to protect and build product sales in relevant markets, including US & Asia Pacific as well as develop new relationships where a long-term, partnership-led approach is required. You are likely to have a successful track record in similar, international Sales Director roles, delivering direct and distributor sales plans and leading sales & support teams from the front.

Key Deliverables:

  • Execute the Sales Business Plan through creating and delivering appropriate strategic and tactical sales plans
  • Lead, coach and develop the distributor and direct sales teams to meet & exceed sales objectives
  • Set key sales revenue, margin and soft KPI’s to ensure that the multi-sector sales team deliver against the plan
  • Manage sales budgets and agree appropriate resource requirements to enable delivery of key objectives
  • Build close collaborative partnerships with colleagues to develop & execute effective NPL & marketing strategies
  • Report sales performance and performance-influencing factors to the board
  • Monitor market trends & identify opportunities to support new product & new market development

Candidate profile:

  • Senior Sales professional with background in technology-led businesses selling into international blue-chip companies
  • Leads from the front and by example, utilising extensive channel development experience gained in relevant settings
  • Strategic, collaborates closely with clients and colleagues alike to identify and act upon market developments
  • Can deliver top line growth in mature markets, leveraging relationships and delivering customer satisfaction
  • Excellent people and team leadership skills, able to develop future leaders in a fast-moving, dynamic business
  • International markets experience – understands cultural differences and reacts to local market requirements
  • Relevant experience may inc. equipment sales into Food & Beverage or testing technologies for Utilities, for example

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Sales Director, Testing Equipment

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